WHO WE ARE

ABOUT US

''Striving for a future free from the grip of breast cancer''

India Turns Pink is a non-governmental organization passionately dedicated to empowering the society with a comprehensive approach to breast cancer awareness, education, and proactive prevention. Through our unwavering commitment, we strive to create a future where every induvial is informed, empowered, and actively engaged in the collective effort to prevent breast cancer.

We have been at the forefront of creating breast cancer awareness, organizing dynamic programs in women’s colleges. We aspire to be a transformative force, reshaping societal perspectives on breast cancer. Our mission is to generate widespread public awareness, advocate early cancer detection, and motivate corporations, institutions, individuals, organizations and communities to actively support this noble cause. Together, we strive for a future where breast cancer is not just treatable but preventable.

We focus on spreading the encouraging message that breast cancer is not only curable but also treatable. We are dedicated to dispelling the fear surrounding breast cancer, particularly among woman, by actively promoting it as a manageable condition. Through strategic collaborations with specialised medical institutions across India, we work tirelessly to provide opportunities for early cancer detection. By fostering a culture of awareness and timely intervention, we aim to empower individuals and ensure that the journey towards overcoming breast cancer is marked by hope, support, and successful treatment.

We are deeply committed to making a meaningful impact on the lives of breast cancer patients, particularly those facing financial challenges. Actively engaged in providing comprehensive support, we offer emotional, physical, and financial assistance to individuals undergoing breast cancer treatment. Annually, we extend our helping hand to approximately 35 breast cancer patients, alleviating the burden of medical expenses.

Our Mission Statement

”By fostering a culture of vigilance and care, we aim to lead India towards a Breast cancer free country by 2030”

Our Impacts and Contributions

  • India Turns Pink has been instrumental in establishing pink districts where early detection is facilitated. This is done through screening facilities.
  • We initiate Pink Warrior Clubs across colleges in Tamil Nadu, educating and training students in Breast Self-Examination (BSE). These trained students, equipped with BSE cards, become advocates, spreading awareness within their college and local communities.
  • We recognize 108 women from diverse fields as pink ambassadors and honor them. Moreover, brand ambassadors are chosen each year to actively promote the cause.
  • In recent years, we have expanded our reach, establishing a presence in major cities and states such as Chennai, Delhi, Mumbai, and Lucknow.

Breast Cancer Patient Aid (BCPA)

  • India Turns Pink extends a helping hand to families suffering from breast cancer. We are set to introduce the “Medical Basket,” an exclusive program designed to address the specific medical needs of breast cancer patients. This innovative approach seeks to bridge the gap between financial constraints and the escalating costs of medical expenses, ensuring that every patient, regardless of economic background, can access the necessary healthcare support.

Empowering People

  • We proudly announce our impactful reach, having touched the lives of approximately 9,45,000 women nationwide. We have successfully inducted 27,000 pink warriors, empowering them to make a difference. Through dedicated efforts, 17,860 individuals have been trained in Breast Self-Examination (BSE) across more than 3,240 women empowerment workshops. 374 pink ambassadors have been carefully chosen from diverse backgrounds, showcasing their achievements across various walks of life.

India Turns Pink is more than just an organization; it’s a movement driving change. Join us as we continue to reshape the narrative of Breast Cancer Awareness with determination, compassion, and professionalism.